In a world of fast fashion and environmental crisis, the fashion-forward are finding ways to stay ahead of the curve, while remaining eco-friendly. Sustainable fashion is the way forward. Second-hand shopping, re-wearing (although why people are still embarrassed to be wearing the same outfit multiple times is beyond me) and recycling are fast becoming the modern way to dress. So we created EDEN, a futuristic project based on a glimpse into what the sustainable fashion industry could look like in the years to come.
Designer and stylist Nicole put together a number of looks, created with all bodies and genders in mind. The talent on this gal blows my mind. Each of these outfits were created from old pieces, charity shop items and craft shop bits. I mean who can make a beret from scratch?? My models for the day were Cherie (who was also our creative director and brainbox behind the whole operation) and Saad. These two were absolute heroes all day long. Starting make-up with Hebe at 8am, outdoors on a chilly April morning in London’s Canary Wharf, they barely flinched. While I was wearing a hoodie and a jacket, and still shivering away.
All of our outfits were assembled by Nicole in-front of our very eyes. Some parts were pre-made, like the plastic netting with sequins, upcycled and added to Cherie’s red top, the elastic harness wrapped around Saad, the black beret made from leftover fabric that the black skirt was made from. Nicole made these outfits as environmentally-friendly as physically possible.
We’ve been lucky enough to have this photoshoot published in Ferocé magazine. We used this shoot to highlight the importance of changing our behaviour when it comes to fast fashion and consumerism. So what can we do to help? We can shop at sustainable brands, who produce clothing with little to no environmental impact through sustainable practice. We can browse charity shops and vintage shops instead of endlessly scrolling through ASOS. We can breathe life into old outfits, by styling a different way or making something new out of something old.